In this conversation, Abdullah Neil Williams discusses the intricacies of exam marking criteria and the importance of understanding what examiners look for in student writing. He critiques traditional writing structures like PEEL, arguing that they limit students’ potential to achieve higher grades. Instead, he introduces innovative techniques such as TTECEA+C that encourage critical thinking and unique interpretations in writing. The conversation emphasises the need for students to develop their own voice while adhering to the criteria set by examiners.